In the midst of the NBA's racial controversy with the owner of the Los Angeles Clippers, viewers tuning in to tonight's NBA Finals will be reminded of the NFL's own controversy involving the push to change the name of the Washington Redskins.
The California-based Yocha Dehe Wintun Nation has paid for the anti-Redskins ad "Proud To Be," which will run in seven major cities during the Game 3 matchup between the San Antonio Spurs and the Miami Heat. The 60-second ad narrates a number of names Native Americans are proud to be called before ending with a screen shot of a Redskins helmet representing the one thing Native Americans do not call themselves. Native Americans and other critics have been turning up the heat on the Washington Redskins to change the name, calling it offensive. Team owner Daniel Snyder, however, has vowed never to change it.
The "Proud To Be" ad will air in Los Angeles, San Francisco, Sacramento, Chicago, Dallas, New York and Washington, D.C. tonight. It ran earlier in Miami during halftime of Game 2 of the NBA finals on Sunday.